AN INVESTIGATION OF DETERMINANTS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER RETENTION OF ONLINE FOOD PRODUCT SHOPPING IN INDONESIA: A CASE OF MOOSCIOUS GREEK YOGURT
Mooscious is a local culinary brand from Bandung, West Java, Indonesia. Mooscious produces natural Greek yogurt using fresh milk and fruits without any thickener agent, added preservatives and additives nor food coloring. Starting in early 2015, Mooscious focuses its channel on online platform Insta...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27273 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |