INTEGRATED MARKETING COMMUNICATION STRATEGY USING CUSTOMER̉̉CENTRIC INTEGRATED MARKETING COMMUNICATION (CIMC) APPROACH FOR ̉̉MANIKAN̉̉
Fashion industry contribute 18.15% in Indonesian creative ecomony industry. It becomes good opportunity for fashion industry in Indonesia. Manikan become one of the small-medium enterprise (SME) who take a part and participate in fashion industry. Manikan produce bag and luggage for women and men to...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30805 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |