THE INFLUENCE OF CULTURE ON IMPULSIVE BUYING BEHAVIOR: A STUDY OF INDONESIAN AND MALAYSIAN CONSUMERS
The phenomenon of impulsive buying is growing in recent world and performed by the people in many countries. A lot of findings show a rise in the number of impulsive buying, which also indicate an increase in sales of products. As the impulse buyers can generate the sales performance of a business,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41156 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |