THE IMPLEMENTATION OF EMOTIONAL BRANDING IN MARKETING MIX STRATEGIES TO INCREASE SALES OF LABUAN

The fashion industry is the fast-growing industry the second largest creative economy subsector in Indonesia. The fashion industry itself is divided into fast fashion and slow fashion. The fast fashion industry focuses on speed and quantity, while the slow fashion industry focuses on the quality...

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Bibliographic Details
Main Author: Reksa Rajendra, Andre
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/46337
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Institution: Institut Teknologi Bandung
Language: Indonesia

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