INFLUENCE OF GREEN PRODUCT PURCHASE INTENTION OF THE BODY SHOP TOWARD GREEN PURCHASE BEHAVIOR
The increase in environmental degradation on nature, the rise in environmentally friendly products, in addition to products that sell on the market, will also encourage a sustainable environment that is useful for improving quality and reducing adverse environmental impacts. Green Marketing is es...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49490 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |