PROPOSED MARKETING STRATEGY BASED ON BEHAVIOURAL INTENTION TO USE MOBILE BANKING USING UTAUT2 MODEL
There is the need to examine and conduct studies on factors that may influence customers on their behaviour intention to use online banking service, and to make sure that banks will provide their best performance to customers. There has been a significant raise on performance of accounts registe...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/51076 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |