PROPOSE STRATEGY TO INCREASE CONSUMER AWARENESS OF ADIDAS SUSTAINABILITY PRODUCT DURING PANDEMIC SITUATION
Selling a product in the middle of world crisis is very challenging not only for a new brand, but also for a well-known brand, especially after pandemic situation when the world economic still in a recovery phase. In recovery phase after pandemic, people buying power is weak and intend to purchase p...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57667 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |