THE IMPACT OF VISUAL PROMOTION AND CONSUMERSâ PERCEPTION OF RISK TOWARD CONSUMERSâ PURCHASING DECISION IN A SKIN CARE STORE IN SHOPEE
In 2020, almost 74% of Indonesian population have access and use the internet to facilitate online transactions. Online shopping has limitation of low direct interaction between products and potential consumers. This leads to the needs of online retailers to create effective strategies in order to a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57781 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
