THE EFFECTIVENESS OF PRODUCT PLACEMENT ON YOUTUBE CONTENT VIDEO TOWARD CONSUMER PURCHASE DECISION IN INDONESIA
Nowadays, almost everyone knows YouTube as one of the world's most popular social media platforms. The usage of YouTube is a place to share videos and as a medium for information, aid learning, and even as a commercial medium for business. With the increasing popularity of YouTube, marketers...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61169 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
