ANALYZING EFFECTS OF GREEN MARKETING MIX TOWARDS BRAND IMAGE AND PURCHASE DECISION OF STARBUCKS
Every year public awareness increases toward the problem of plastic waste in Indonesia. Several company quickly accepted eco-friendly concepts, such as an environmental management system and waste minimization, and has also integrated environmental problems in all company activities. One of the comp...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64522 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
