THE IMPACT OF TIKTOK ON CONSUMER IMPULSIVE BUYING BEHAVIOUR AND CUSTOMER SATISFACTION TOWARDS LOCAL FASHION BRANDS
Social media and its impact on consumers' impulsive buying behavior and customer satisfaction have been extensively discussed by journals, but there are gaps in the literature that exist in terms of the social media platform, industry, research location, and variables discussed. External fa...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66619 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
