THE INFLUENCE OF EXTERNAL AND INTERNAL FACTORS ON GREEN COSMETIC PURCHASE INTENTION
Environmental issues have become a significant issue in this 21st century. As a response, consumers begin to shift their buying patterns as their awareness rises and firms start to produce green products that align with the demand, including green cosmetics. Despite an existing demand, the overall...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66712 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
