THE RELATIONSHIP OF NONMAINSTREAM BRAND AMBASSADOR QUALITIES TOWARDS PURCHASE DECISION OF MS GLOW FOR MEN
Rising male cosmetic customers create a great potential for skincare companies. However, as a result of rising competition, the cosmetics and personal care industries are becoming more aggressively competitive. Beauty brands must be inventive to attract customers and differentiate themselves. In Ind...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66783 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
