THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM CONTENT ON BRAND AWARENESS OF AGRI-CULTURED PRODUCTS : THE MEDIATION EFFECTS OF GREEN BRAND IMAGE
Agriculture is one of the largest resources in Indonesia. The problem in the agricultural industry today is lack of awareness of farmers about the health of post-harvest technology because many still use chemicals in their treatment. AGRI-Cultured is a start-up that aims to overcome agricultural...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67055 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
