GREEN MARKETING TOOLS IMPACT ON PURCHASE INTENTION OF BEAUTY PRODUCTS IN INDONESIA’S LOCAL BRANDS

GREEN MARKETING TOOLS IMPACT ON PURCHASE INTENTION OF BEAUTY PRODUCTS IN INDONESIA’S LOCAL BRANDS

With the increasing global environmental challenges and the emergence of green consumerism, including in Indonesia, promoting sustainable consumer behavior is something that local brands consider. This research aims at extending the understanding of consumers’ purchase intention of beauty product...

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Bibliographic Details
Main Author: Selena Azzahra, Kamilia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67171
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Institution: Institut Teknologi Bandung
Language: Indonesia

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