MARKET RESEARCH STUDY ON CUSTOMER PREFERENCES TOWARDS PURCHASE INTENTION OF THE ORGANIC FOOD PRODUCTS

Pandemic COVID-19 that happened in the past 2 years has already changed people's habits in many ways such as lifestyle, activities, and interaction. These lifestyle transformations change people to start a healthier lifestyle and pay more attention to the intake they consume. One of the new e...

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Bibliographic Details
Main Author: Azzahra Salsabilla, Adinda
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67458
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Institution: Institut Teknologi Bandung
Language: Indonesia

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