FACTORS INFLUENCING PURCHASE INTENTION OF LAPTOP BAGS - CASE STUDY OF GLENN HAMMOND
Glenn Hammond is brand of a company planned to build in Bandung. It will be built to be a luxury retail clothing company which try to imitate Louis Vuitton, Gucci and J.W Anderson success. Premium laptop bag was the first move of Glenn Hammond that targeted young generation segment. This research is...
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| Format: | Final Project |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/69550 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |