THE IMPACT OF E-SERVICE QUALITY AND BRAND IMAGE TOWARDS CUSTOMER LOYALTY IN TOKOPEDIA
Technological developments and advances encourage businesspeople to continue to develop and update ways to sell their products. Buying and selling activities are now carried out using electronic media or commonly referred to as e-commerce. PT. Tokopedia as one of the largest e-commerce companies in...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71436 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |