THE IMPACT OF INSTAGRAM CONTENT TYPES TO ONLINE ENGAGEMENT AND PURCHASE INTENTION CASE STUDY: LOMBACADEMY

Social media has emerged as the preferred choice among Indonesian students for searching online learning materials, prompting businesses in the education sector to adopt marketing strategies on platforms like Instagram. LombaCademy, an educational technology startup for Olimpiade Sains Nasional (OSN...

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Bibliographic Details
Main Author: Monica, Olivia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/75553
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Institution: Institut Teknologi Bandung
Language: Indonesia

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