INVESTIGATING THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AND SUBSEQUENT CUSTOMER LOYALTY IN BANK JAGO
In an increasingly competitive banking industry, it is important for banks to understand consumer satisfaction and build consumer loyalty in order to maintain market share and achieve sustainable growth. This research focuses on Bank Jago users, with the aim of analyzing the relationship between ser...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76913 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |