PROPOSED MARKETING STRATEGY AND CUSTOMER PERCEPTION ANALYSIS FOR A USED CAR DIGITAL PLATFORM
PT Digital Mobil Indonesia (DMI) is a digital company established in 2022, specializing in the sales, purchase, and trade-in of used cars through an online platform called DIMO. DMI is a subsidiary of PT Mobil Indonesia, an Indonesian conglomerate company specializing in the automotive industry. As...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78031 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
