DESIGN OF CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT SYSTEM ON TRAINING SERVICE QUALITY (CASE STUDY: PT IHATEC)
In 2017, PT IHATEC was the only company in Indonesia that offered training and education services in the halal field. However, new competitors are starting to emerge, which makes the company worried that customers will switch. To prevent this, the strategy taken is to increase loyalty by measuring t...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79394 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |