EXPLORING SANTOONâS CUSTOMERSâ PREFERENCES THAT AFFECT THEIR PURCHASE DECISION FOR BUYING FASHION PRODUCTS
In this digital era, there is a notable shift towards online shopping, particularly in the fashion industry. Despite this trend, Santoon, a clothing brand in Indonesia, faces challenges with significantly lower online sales compared to offline sales, even though a substantial portion of Santoon'...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83828 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |