PROPOSED DIGITAL MARKETING STRATEGY TO IMPROVE THE ONLINE CUSTOMER JOURNEY OF ARTHOMORO CELLULAR
This research explores proposed digital marketing strategies to enhance the online customer journey of Arthomoro Cellular, a smartphone retail company located in Banjarmasin, South Kalimantan. The research was conducted due to a decline in sales over the past three years, particularly in onlin...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83952 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |