PROPOSED MARKETING STRATEGY FOR ONLINE MODEST CLOTHING BRAND (CASE STUDY BYTWIN BY IAN)

One of the important aspects in digital marketing is reach and impression, especially in Instagram. Bytwin by Ian, a brand that sells modest clothing, especially dresses, has faced a decreasing trend of Instagram page reach and impression since 2021, and impacted to declining sales revenue. In an e...

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Bibliographic Details
Main Author: Ramadhian
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/85898
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Institution: Institut Teknologi Bandung
Language: Indonesia

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