An integrated marketing communications campaign for The Ramp Crossings

• Main Authors: Co, Karyn Eliana S., Estipona, Eunice Margot G., Tan, Jieza Jizell C., Tan, Cherielyn D.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18141
• Institution: De La Salle University

The continuous growth of the apparel retailing industry in the Philippines over the past few years is solid evidence that fashion is given more importance nowadays. The rise of fashion needs in the market has paved the way for numerous designers and businesses both eagerly trying to supply to these...