An integrated marketing communications campaign for Fashion 21 Cosmetics

• Main Author: Quan, Long
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing; Advertising campaigns; Cosmetics
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4856
• Institution: De La Salle University

Fashion 21 is a cosmetics brand which positions itself as one of the top local cosmetic brands that has undeniable good quality, comes in trendy and stylish packaging with a very friendly price. It caters to the wise value shoppers who know how to make every pero count. Considering the saturated mar...