An integrated marketing communications campaign for Pure Nectar

An integrated marketing communications campaign for Pure Nectar

This integrated marketing communications campaign is curated for Pure Nectar, a cold-pressed juice brand, a new-comer in the Philippine juice market. It was formally launched earlier in 2015 by its mother company, Fruit Magic. So far, the biggest challenge for the brand is spreading awareness among...

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書目詳細資料
主要作者:	Buenaventura, Marco Joaquin D.
格式:	text
語言:	English
出版:	Animo Repository 2016
主題:	Communication in marketing > Philippines Fruit juices > Philippines Juicers Advertising > Philippines Consumer education > Philippines Consumer behavior > Philippines
在線閱讀:	https://animorepository.dlsu.edu.ph/etd_masteral/5244
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	De La Salle University
語言:	English

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