An integrated marketing campaign for Predator
In 2011, a new term called “gaming laptop” was introduced to the world by Razer, a company based in Singapore known for creating gaming peripherals (mouse, keyboard, controllers, etc.) For the first time, gamers and power users could experience the full power of their computers while also having the...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/58 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1062&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |