Moving Beyond Protection : a strategic communication campaign to fight stigmatisation of people affected by HIV/AIDS.

• Main Authors: Choo, Jingyi., Chua, Janice Zhengling., Law, Jennifer Choon Lang., Li, Xunxiang.
• Other Authors: Lee Chuan Wah
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/14925
• Institution: Nanyang Technological University

One Life Experience (OLE) is a strategic communication campaign that aims to reduce the stigma of people affected by HIV/AIDS among Singaporean youth. The campaign, carried out from August 2007 to March 2008, was planned and executed by Team OLE, a group of four undergraduates from Nanyang Technolog...