“Show of the heart” volunteer recruitment and retention campaign.

• Main Authors: Leung, Ka Yun., Mok, Amanda Xun Ying., Ho, James Yuan Zhe.
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/45200
• Institution: Nanyang Technological University

Show of the Heart (SOTH) is a grounds-up initiative to create an effective and influential grassroots network amongst youth and young adult volunteers, with the ultimate goal of encouraging committed volunteers. Based on the literature and formative research, we defined a committed volunteer as one...