Not a keyboard warrior campaign

• Main Authors: Eng, Dawn Jing Ci, Chow, Aiyan, Phneah, Jeraldine Jialin, Kwang, Shu Wen
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models; DRNTU::Social sciences::Mass media::Media effects; DRNTU::Social sciences::Mass media; DRNTU::Social sciences::Communication::Visual communication; DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns; DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications; DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/59839
• Institution: Nanyang Technological University

This paper presents the collaboration between four students of Nanyang Technological University Wee Kim Wee School of Communication and Information and Harley-Davidson of Singapore to combat cyber-aggression among youths (aged 19-25) in Singapore. Not A Keyboard Warrior is a campaign which aims to e...