Effects of website interactivity on consumer involvement and purchase intention

Effects of website interactivity on consumer involvement and purchase intention

ICIS 2007 Proceedings - Twenty Eighth International Conference on Information Systems

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書目詳細資料
Main Authors:	Chua, W.S., Jiang, Z., Tan, B.C.Y.
其他作者:	INFORMATION SYSTEMS
格式:	Conference or Workshop Item
出版:	2013
主題:	Consumer involvement Product type Purchase intention Website interactivity
在線閱讀:	http://scholarbank.nus.edu.sg/handle/10635/42686
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	National University of Singapore

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