Real-Time Evaluation of Email Campaign Performance
We develop a testing methodology that can be used to predict the performance of e-mail marketing campaigns in real time. We propose a split-hazard model that makes use of a time transformation (a concept we call virtual time) to allow for the estimation of straightforward parametric hazard functions...
محفوظ في:
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2008
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/4577 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5576/viewcontent/Real_Time_Evaluation_of_Email_Campaign_Performance.pdf |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|