Real-Time Evaluation of Email Campaign Performance
We develop a testing methodology that can be used to predict the performance of e-mail marketing campaigns in real time. We propose a split-hazard model that makes use of a time transformation (a concept we call virtual time) to allow for the estimation of straightforward parametric hazard functions...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2008
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4577 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5576/viewcontent/Real_Time_Evaluation_of_Email_Campaign_Performance.pdf |
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| Institution: | Singapore Management University |
| Language: | English |