The effects of supplier fairness on vulnerable resellers
This study examines the role of supplier fairness in developing long-term relationships between relatively smaller, vulnerable resellers and larger, powerful suppliers. The authors conceptualize two components of fairness-distributive fairness, that is, the fairness of outcomes received by the resel...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1995
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5205 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6204/viewcontent/EffectsSupplierFairnessVulnerableResellers_1995_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
