Private label strategy: How to meet the store brand challenge
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle,...
Saved in:
Main Authors: | KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M. |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2009
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5249 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
Brand breakout: How emerging market brands will go global
by: KUMAR, Nirmalya, et al.
Published: (2013) -
Building customer-centric brands in Asia: How to compete globally
by: ROLL, Martin
Published: (2019) -
How do brand functions influence brand relevance in category (BRiC) using structural equation modelling
by: Guia, Junnell E.
Published: (2018) -
The poetry of brand-naming
by: Ong, Jaime S.
Published: (2013) -
Why companies need to be authentic about brand activism
by: Singapore Management University
Published: (2022)