Employer branding in the healthcare sector: The role of instrumental and symbolic image attributes among potential applicants and doctors

• Main Authors: LUO, Jiaxin, FERREIRA, Aristides I., LIEVENS, Filip, TRIGO, Beatriz R.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: China; Employee retention; Employer branding; Employer image; Instrumental-symbolic framework; Public hospitals; Recruitment; Asian Studies; Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7385; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8384/viewcontent/EmployerBranding_Healthcare_pvoa_cc_by.pdf
• Institution: Singapore Management University

This study draws from the instrumental-symbolic framework to analyze the employer image of public hospitals among final-year students and employed doctors. We examine the relative importance of perceived instrumental and symbolic employer image attributes in public hospitals in China among two group...