The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand

The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand

Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014

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書目詳細資料
主要作者:	Mahamat Abdourrahmane
其他作者:	Sasiwemon Sukhabot
格式:	Theses and Dissertations
語言:	English
出版:	Prince of Songkla University 2015
主題:	Business enterprises Consumer behavior Consumers Psychology Marketing
在線閱讀:	http://kb.psu.ac.th/psukb/handle/2010/9893
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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