THE ROLE OF CELEBRITY CREDIBILITY ON PURCHASE INTENTION OF LOCAL FASHION BRAND IN INDONESIA
Local fashion brand in Indonesia has been growing rapidly due to the enthusiasm of Indonesian young consumer in searching for a local fashion brand online especially in Instagram. Therefore, it is seen as a promising business since it has a large number of potential consumers. Plenty number of local...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/26548 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
