FACTORS THAT INFLUENCE PURCHASE INTENTION FOR FREEMIUM MOBILE GAME IN INDONESIA
The surge of popularity and the increasing number of innovations in mobile games lead to the rise of freemium business model in mobile games. Due to its popularity, many large and small developers are competing in the freemium mobile game business. Along with the controversy over in-game virtual...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/52087 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |