EXPLORING FACTORS INFLUENCE CUSTOMER PURCHASE INTENTION ON CAUSE-RELATED MARKETING ASSOCIATED PRODUCT

The growth of textile waste and the imbalance of education in Indonesia are important to be overcome for the future environment quality and education sustainability. It behoves Sadari Sedari as a nonprofit organization to strive in their missions for those causes. This study aims to observe the fact...

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Bibliographic Details
Main Author: Rasyid Rusdiansyah, Fadel
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/52330
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Institution: Institut Teknologi Bandung
Language: Indonesia

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