INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMERS’ MOTIVATION TO CONSUME SOCIAL MEDIA CONTENTS, CUSTOMER BRAND ENGAGEMENT, AND CUSTOMER-BASED BRAND EQUITY TOWARD CRETIVOX

INVESTIGATING THE RELATIONSHIP BETWEEN CUSTOMERS’ MOTIVATION TO CONSUME SOCIAL MEDIA CONTENTS, CUSTOMER BRAND ENGAGEMENT, AND CUSTOMER-BASED BRAND EQUITY TOWARD CRETIVOX

People use social media for various purposes. The most popular reasons include connecting with relatives, filling their spare time, reading news, and finding entertaining content. Many accounts provide content to fulfill that. Cretivox is one of Indonesian accounts that provide its audience with ent...

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Bibliographic Details
Main Author: Dwi Pradnyani Dewi, Made
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/65424
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Institution: Institut Teknologi Bandung
Language: Indonesia

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