PROPOSED SOCIAL MEDIA STRATEGY FOR NEW LINE PRODUCT IN BRAND (STUDY CASE : NVNA GLOW)

NVNA Glow is the latest product line issued by NVNA which focuses on bath gloves using premium materials, namely silk, which is made of 100% plant-based silk yarn. The business started in January 2018, but for NVNA Glow began to market its products on October 19, 2020, using social media and online...

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Bibliographic Details
Main Author:	Agustin, Livia
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/67810
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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