STRATEGIC ACTION PLAN TO IMPROVE CUSTOMER EXPERIENCE THROUGHOUT CUSTOMER JOURNEY IN OMNICHANNEL BEAUTY RETAIL (SOCIOLLA)
The beauty market is showing prospective growth in Indonesia as nowadays beauty products are perceived as a lifestyle for many people. The growth in the e-commerce sector and the easiness of shopping from many channels also contribute to the growth in the beauty market. Nowadays, people can easil...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68553 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |