THE INFLUENCE OF KOREAN BRAND AMBASSADOR TOWARDS INDONESIAN SKINCARE BRAND PURCHASE INTENTION
Numerous businesses across a variety of industries, notably the skincare sector in Indonesia, have used brand ambassadors extensively. Brand ambassadors assist companies in spreading awareness among consumers, building the brand's reputation, and potentially influencing consumers' choices...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72725 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
