INCREASING AWARENESS THROUGH DIGITAL MARKETING CHANNEL: A CASE STUDY OF BANK AMAN
Bank Aman, a well-established bank in Indonesia, aims to become the leader in group KBMI III for retail customers. However, despite the bank's progress in improving brand awareness through its marketing efforts, it still faces a significant challenge in capturing the top-of-mind position among...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74310 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |