PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS IN OUT-OF-HOME ADVERTISING INDUSTRY (CASE STUDY: PT SAJI MEDIA PRATAMA)
In the context of a dynamic market like Indonesia, characterized by rapid population growth and increasing internet usage, OOH advertisers face unique opportunities. Indonesia is among the world's leaders in internet adoption, with a steady rise in users expected in the coming years. This...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79718 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |