IMPROVEMENT BRANDING STRATEGIES TO ENHANCE COMPETITIVENESS OF LOCAL BRANDS: A CASE STUDY OF MFD STUDIO
The rapid growth of Indonesia’s fashion sector contributes significantly to the creative economy. This is influenced by the post-pandemic shift in consumer behavior, making the Indonesian fashion market more competitive. Local brands face significant challenges in competing in this market. One of th...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/87184 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |