GEN-Z PURCHASE INTENTIONS: A MARKETING STRATEGY INNOVATION APPROACH FOR OPTIK PASTIâ€™S EYEWEAR BUSINESS

GEN-Z PURCHASE INTENTIONS: A MARKETING STRATEGY INNOVATION APPROACH FOR OPTIK PASTIâS EYEWEAR BUSINESS

This study examines the factors influencing the purchase intention of Generation Z in the eyewear market, focusing on key elements such as brand consciousness, social media influence, product quality, customer service, and the interaction between online and offline shopping experiences. The research...

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Bibliographic Details
Main Author:	Aulia Sukma Dewi, Wafiq
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/87446
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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