An integrated marketing communications campaign for Free Fish

Free Fish is a Japanese footwear brand for women that started in 2009. The brand distributes PVC footwear, which is more commonly known as jelly shoes. Free Fish is now one of the newest players amongst PVC footwear brands in the country, having been brought in by the Primer Group of Companies in 20...

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Bibliographic Details
Main Author: Jacinto, Jessica Iris O.
Format: text
Language:English
Published: Animo Repository 2014
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4879
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Institution: De La Salle University
Language: English

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